The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever.Ĭapping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47.
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